What is this all about?

We like supporting Canadian businesses.  And free stuff.

We decided to bring together Canadian brands in one place for the month of February to share the best deals they can.

We thought-- 'there must be other brands that would love to get their products into people's hands as well?'  Some can do it with a BOGO on their website, and we've included those, and others may opt to do in person giveaways or other fantastic offers.

We've narrowed the scope of the program a little since last year, focusing on Canadian-made products, either physical or virtual, rather than retailers, hospitality or service businesses.  We hope this will improve our engagement even further. Retailers can support the program by sharing with their audience, knowing that the makers and manufacturers in their stores will benefit.

We've also partnered with some new supporting organizations to help with all aspects of the campaign.  Watch for updates about that.  Get on the email list if you're not already.

Andrew & The Freebruary Team

For Participating Brands:

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Miix Analytics will be drawing a winner from all valid offer submissions to award a $3,000 Credit towards Marketing Analytics including a Custom Built ROI or Customer Analytics Dashboard. Some restrictions apply. Draw will be in March at the conclusion of Freebruary.

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Caddle will be drawing 10 winners from all valid offer submissions to award each a $500 Credit towards a Caddle Insights Study, including survey design, fielding, and insights reporting, valued at $5000 Total.  Some restrictions apply. Draw will be in March at the conclusion of Freebruary.

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Field Agent Canada will be drawing 3 Winners from all valid offer submissions to award a Retail Audit of 100 Stores (Value $1000) for their brand by the Field Agent network across Canada.  Some restrictions apply. Draw will be in March at the conclusion of Freebruary.

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Prosh Marketing will be drawing a winner from all valid submissions to award a prize of two 1-hour strategic marketing coaching sessions (valued at $1000 total). Some restrictions apply. Draw will be in March at the conclusion of Freebruary. 

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CFIB supports over 100k independently owned businesses across Canada and has valuable member benefits.  See website for details.  

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CHFA will draw 2 winners from all valid participating brands to win a Free Email Ad Spot in their highly targeted email newsletter to industry suppliers, consumers and stakeholders.  Each ad spot has a value of $1000. 

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Social Wellness Co. will be drawing 2 winners from all valid submissions to award 2 prizes of 1 (each) product photography session that contain 15-20 high-resolution branded photos (valued at $500 each). Some restrictions apply, draw will be in March at the conclusion of Freebruary

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MFM will be drawing for these 3 prizes: ONE Exclusive e-blast to MFM's national database, ONE four week social media campaign, ONE national contest.  MFM has 20 years of marketing expertise to gens x,y and z moms across Canada and an engaged national audience. Total Prize value over $3000.

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GRID Communications will draw for ONE Grand prize of a video production package, including client concept brainstorm session, video shooting, and editing for online use. ($3,500 Value) as well as TWO winners of $750 credits towards any video production/content creation service package. Some restrictions apply. Total value of prizes $5000.

Three ways to reach consumers:

Posting

Every eligible company starts with a posting on the main page.  This posting showcases your Freebruary Offer (see below) as well as information about your company, a product image, links to your social media, and anything else you want to include. 

This is a chance to get awareness with the thousands of visitors browsing the site each day. Categories, tags, and keywords are important for this.

Draws

Companies that can provide product will be included in the draws.  Consumers love contests and the value-seeking audience of Freebruary virtually all enter the draws.  Get your products into these amazing prize packs.  3 Winners chosen each of the 4 weeks in February 2022.

Cost to participate is just the shipping of your product.

Sales

New for 2022 is a set of two different Explorer Bundles.  These assortments contain dozens of products from Freebruary brands and are a way that customers can try a number of products all at once or get a great gift.  Details in the form below.  

These sales are below-retail as a cost-recovery effort, but allow your brand to get increased awareness on the platform and cover the cost of your samples.

Application Form for Brands

Brand Submission

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To register, please take the time to fill out the information below.

Upload Company Logo

Some general offer ideas:

  • Free Sample

  • Buy One, Get One Free

  • Buy X, get Y sample added

  • Buy X, get Y special gift added

Categories:

  • Packaged Goods & Food

  • Home & Lifestyle

  • Makers

  • Mobile Apps / Web Services

  • No B2B

  • No MLM

  • No Hospitality/Restaurants

  • No Importers/Resellers

Criteria subject to change. We reserve the right to reject any brand or business for any reason.

 

To participate, you agree to share your Freebruary post with your email subscribers and/or Social Media followers. This is a stone soup marketing tactic. 

 

How brands support Freebruary:

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Put a hyper-linked Freebruary logo in your footer. Link to the main page so your visitors see all the offers and can sign up for email. Use this same logo in an email you send or overlay it in a social post. (It's a transparent PNG)

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Follow the Freebruary LinkedIn page and when you see posts, engage with them, share, comment, and direct others you know to have a look.  The more manufacturers and makers on board, the bigger the audience looking at your business.

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Follow Freebruary on Instagram @freebruarycanada and re-share our stories, like our posts, and tag us in your posts so we can do the same.